Dallas, TX, March. 2, -Layline re-invents itself and, launches a new online platform to provide a better service to all one design and, performance oriented sailors.
The changes may not be visible to customers but, it changes the way the store runs, how it displays products and, other tools aimed to enhance the visitor experience. The new management has worked to re-build what and how Layline delivers, while staying true to what the original founder first envisioned, when he created this company.
Recently acquired by a large sailing group, Layline’s new management and marketing team are committed to bringing the brand back to its old glory and, become once again the place where dinghy sailors, beach cat aficionados and, racers find the right parts for their sailboats and, best sailing gear for each wind and, water condition.
An experienced group of sailors will be leading the technical support area and, they are eager to talk with you about your racing program or any sailing needs you may have.
Visit: www.layline.com
About Layline
Founded in Oct. 1986 by Walt Brown, Layline rapidly became the premier sailing store in the USA. It was known for their printed catalogs, full of one design specific products and, selection guides.
As times evolved and with the upraise of the internet , ownership changed hands a couple of times until recently. Layline assets were purchased by a large online marketing and, sailing company. The new ownership has over 14 years of experience with e-marketing and, are a team of lifetime sailors.
Today www.layline.com features a leading edge e-store and has been re-packed full of sailing knowledge, in addition to a second to none order processing department.
Stay tuned for new sponsorship and, strong presence by the Layline sailing and e-commerce team.
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